EVISU was founded in 1991 after the Japanese god of prosperity.

Each pair of jeans was hand-painted with the now-famous seagull logo in the beginning. The detail-obsessed Japanese fashion crowd became captivated by vintage denim after EVISU. The EVISU brand has gained critical acclaim and is embraced by collectors and hipsters alike as an essential denim item.

EVISU continues to create high quality products despite phenomenal success. EVISU is an icon in denim history because of this value.